> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://contentful-staging.ferndocs.com/developers/docs/references/experiences-management-api/experience-optimization-variants/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://contentful-staging.ferndocs.com/developers/docs/_mcp/server.

Experience optimization variants are alternate versions of an experience used to run experiments — A/B tests, multivariate tests, or personalization arms.

## Experience optimization variants collection

[List all experience optimization variants for an experience](/references/experiences-management-api/experience-optimization-variants/experience-list-optimization-variants)

[Create a new experience optimization variant for an experience](/references/experiences-management-api/experience-optimization-variants/experience-create-optimization-variant)

## Experience optimization variant

[Get an experience optimization variant by ID](/references/experiences-management-api/experience-optimization-variants/experience-get-optimization-variant)

[Update an existing experience optimization variant for an experience by ID](/references/experiences-management-api/experience-optimization-variants/experience-upsert-optimization-variant)

[Delete an existing experience optimization variant for an experience by ID](/references/experiences-management-api/experience-optimization-variants/experience-delete-optimization-variant)

## Publishing

[Publish an experience optimization variant](/references/experiences-management-api/experience-optimization-variants/experience-publish-optimization-variant)

[Unpublish an experience optimization variant](/references/experiences-management-api/experience-optimization-variants/experience-unpublish-optimization-variant)

## Archiving

[Archive an experience optimization variant](/references/experiences-management-api/experience-optimization-variants/experience-archive-optimization-variant)

[Unarchive an experience optimization variant](/references/experiences-management-api/experience-optimization-variants/experience-unarchive-optimization-variant)


## API Docs

- Experience optimization variants [List all experience optimization variants for an experience](https://contentful-staging.ferndocs.com/developers/docs/references/experiences-management-api/experience-optimization-variants/experience-list-optimization-variants.md)
- Experience optimization variants [Create a new experience optimization variant for an experience](https://contentful-staging.ferndocs.com/developers/docs/references/experiences-management-api/experience-optimization-variants/experience-create-optimization-variant.md)
- Experience optimization variants [Get an experience optimization variant by ID](https://contentful-staging.ferndocs.com/developers/docs/references/experiences-management-api/experience-optimization-variants/experience-get-optimization-variant.md)
- Experience optimization variants [Update an existing experience optimization variant for an experience by ID](https://contentful-staging.ferndocs.com/developers/docs/references/experiences-management-api/experience-optimization-variants/experience-upsert-optimization-variant.md)
- Experience optimization variants [Delete an existing experience optimization variant for an experience by ID](https://contentful-staging.ferndocs.com/developers/docs/references/experiences-management-api/experience-optimization-variants/experience-delete-optimization-variant.md)
- Experience optimization variants [Publish an experience optimization variant](https://contentful-staging.ferndocs.com/developers/docs/references/experiences-management-api/experience-optimization-variants/experience-publish-optimization-variant.md)
- Experience optimization variants [Unpublish an experience optimization variant](https://contentful-staging.ferndocs.com/developers/docs/references/experiences-management-api/experience-optimization-variants/experience-unpublish-optimization-variant.md)
- Experience optimization variants [Archive an experience optimization variant](https://contentful-staging.ferndocs.com/developers/docs/references/experiences-management-api/experience-optimization-variants/experience-archive-optimization-variant.md)
- Experience optimization variants [Unarchive an experience optimization variant](https://contentful-staging.ferndocs.com/developers/docs/references/experiences-management-api/experience-optimization-variants/experience-unarchive-optimization-variant.md)

## OpenAPI Specification

The raw OpenAPI 3.1 specification for this API is available at:
- [OpenAPI JSON](https://contentful-staging.ferndocs.com/developers/docs/openapi.json)
- [OpenAPI YAML](https://contentful-staging.ferndocs.com/developers/docs/openapi.yaml)