> This page is for Analytics.

> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://contentful-staging.ferndocs.com/developers/docs/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://contentful-staging.ferndocs.com/developers/docs/_mcp/server.

# Overview

> Contentful Analytics transform content data into dashboards with actionable performance insights.

Contentful Analytics transforms content data into dashboards that reveal actionable performance insights.
It improves your content lifecycle through data-driven decisions, tracking conversion rates for each website entry.
By combining content, engagement, and customer data, Analytics links every stage of the content lifecycle: from **planning** to **delivery** to **optimization**.

> **Info**
>
> Contentful Analytics is currently in beta. [Reach out](https://www.contentful.com/contact/sales/) to your sales representative to sign up.

## EU data residency

Contentful Analytics stores all data in the EU by default, except for edge-end-user profiles, which are stored worldwide, closest to each individual user. You can change this by using our dedicated domain `experience.eu.ninetailed.co`, which is availble to any customer, on any plan.

> **Info**
>
> When using our `EU` endpoint, visitors outside the EU will experience higher latency because the edge servers are farther away than usual.

### Next steps

* [Quick start guide](/analytics/quick-start-guide)
* [Analytics for Personalization users](/analytics/analytics-for-personalization-users)
* [Experience SDK](/analytics/experience-sdk)